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RÉSUMÉ & CONTACT
THAT'S MY 
AWESOME JAM Conceptual brand project for fresh 
organic jam brand, for all the cool 
city cats.
CONCEPT: 
THAT'S MY JAM LOOK BOOK 2016/2017 D&AD AWARD LEADING CULTURE DESTINATIONS LOGOTYPES CALIFORNIAN NIGHTS: SF BOOK COVERS BROCHURES CONCEPT: 
URBAN GARDENING MOTOR CLUB BRANDING PRESS RELEASES & POS DIGITAL THE SIRENS OF TITAN
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LOOK BOOK
2016-2017 TONI&GUY and label.m
annually released collection book. The overall design of the book was set by me, which was later followed and adapted by other team members. The Look Book 2017-2018 followed this design too.
THE D&AD NEW BLOOD 
IN BOOK AWARD WINNER Anarchy in the UK for the Nokia brief "Revisiting the idea of the 'Decisive moment'" This is it. This is the living proof of the old punk generation. The image captures 
the glimpse of the rebelliousness of the Anarchy in the UK in the modern day. 
The picture illustrates how deeply those principles were embroidered and that 
time could not change it.
LEADING CULTURE DESTINATIONS AWARD BROCHURE Sleek and clean brochure design for annual Leading Culture Destinations Awards referred as 'The Oscars of Museums', following clients ideas and existing brand guidelines. This 24 pager was presented to all the event guests, sponsors and distributed throughout various international tourism centers.
A COLLECTION OF LOGOTYPES Some of the logotypes that I have created 
for different briefs and clients.
CALIFORNIAN NIGHTS A visual documentation of my trip to San Francisco. 
Merging Californian designer's David Carson style, 
with vibrant and hectic culture of the city, I have created a visual illustration and graphic language of the classic 
The Fisherman and the Jinni.
book
BOOK COVERS Always judge a book by it's cover! 
Paying a tribute to three one of my favorite books growing up. I decided to re-imagine the covers of these books, in a typographic way that would attract other young adults who looking for modern literature ideas. Being a big book worm, I wanted the covers to be intriguing and not obvious.
BROCHURES A collection of different style brochures and layouts to demonstrate 
the versatility of my editorial work. This consists of personal projects and work I have done for brands.
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CONCEPT: 
URBAN GARDENING BRAND I wanted to reinvent and simplify gardening for urban city dweller. A fun, hip brand, with a little bit of a provocative advertising, trying to involve young, busy women to give 
at-home gardening a try. A recycled seed kit, with clear instruction and an app that gives you tips and reminder 
about your plants.
LSU MOTOR CLUB I was asked to rebrand an LSU Motor Club, that consists mainly 
of male engineers and car enthusiasts. They wanted to attract more members, with a fun, modern look at the same time keeping their classic logo. The inspiration came from road marks and highways, combining gray tones with bold yellow pops of colour.
PRESS RELEASES 
& P.O.S. Some of the press releases and P.O.S. 
that I have created while working as an in-house graphic designer for TONI&GUY and label.m. Working with a small team, global creative director, and strict brand guidelines I have designed over 50 different pieces that examples can be seen here.
DIGITAL Examples of some of the digital work 
that I have produced. I have worked on web and social media platforms and produced various content for it.
THE SIRENS OF TITAN I have created branding and album cover for
 The Sirens of Titan, a new upcoming band. Developing the design further, I have created 
a website, that showcases strong online
 presence and voice. Cover Image: David Shama
Model: Algelique Brochery
Copyright: John-Paul Pryor