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RÉSUMÉ & CONTACT
THAT'S MY JAM
THAT'S MY 
AWESOME JAM Conceptual brand project for fresh 
organic jam brand. A phrase that was asking to be boiled down with sugar and put into a jar.
Brand logotype is strong, modern and bold, with a hand written detail. The pattern was made mimicking real jam making, by swirling and distorting berry photographs.
MOSS CASUAL BRANDING LOGOTYPES LOOKBOOK 16-17 D&AD AWARD MAGAZINES BOOK COVERS PRESS RELEASES & POS ILLUSTRATIONS MOSS BROS. 
CAMPAIGN SS19
BACK TO THE TOP BACK TO THE TOP
MOSS CASUAL 
BRANDING A fresh branding for the launch of a new casual clothing line. 
I combined brush stroke graphics with the urban life photoshoot to move this line from traditional and very formal Moss Bros. brand. 
This branding piece consists of digital work, labels, packaging and social media.
LOGOTYPES A selection of logotypes that I have designed for various briefs and clients.
LOOK BOOK
2016-2017 TONI&GUY and label.m
annually released collection book. The overall design of the book was 
created by me, which was later followed 
and adapted by other team members. It is 
a clean bold layout, with a lot of white space 
which makes images stand out, and content easy to navigate.
THE D&AD NEW BLOOD 
IN BOOK AWARD WINNER Anarchy in the UK for the Nokia brief "Revisiting the idea of the 'Decisive moment'" This is it. This is the living proof of the old punk generation. The image captures 
the glimpse of the rebelliousness of the Anarchy in the UK in the modern day. 
The picture illustrates how deeply those principles were embroidered and that 
time could not change it.
MASLOW'S NOTEBOOK
A MAGAZINE FOR MORTIMER HOUSE "The Notebook is the way in which we communicate the ideas and principles that are core to the philosophy of Mortimer House." 
I was asked to art direct this magazine, 
and designed this organic, sketchbook-like publication, that aligns perfectly with Mortimer House aesthetics, and at the same time has 
it's own identity.
LEADING CULTURE DESTINATIONS AWARD BROCHURE Sleek and clean brochure design for annual Leading Culture Destinations Awards referred as 'The Oscars of Museums', following clients ideas and existing brand guidelines. This 24 pager was presented to all the event guests, sponsors and distributed throughout various international tourism centers.
GARDENING PROJECT PRESENTATION A short and colourful presentation of a gardening project. I decided to be very experimental with the layout, and try things outside my comfort zone. I believe it turned out to be a very successful piece.
BOOK COVERS Always judge a book by it's cover! 
Recently I decided that every time I finish a book, I will reinvent it's cover. I chose a typographic style to showcase how written and visual languages can merge together.

PRESS RELEASES 
& P.O.S. Some of the press releases and P.O.S. 
that I have created while working as an in-house graphic designer for TONI&GUY and label.m. Working with a small team, global creative director, and strict brand guidelines I have designed over 50 different pieces that examples can be seen here.
ILLUSTRATIONS A range of illustration I have created. After experimenting with different styles, I found a style that I like the most, bright illustrations with limited colour pallets, only detailing selected areas and leaving the rest very minimal and simplistic.
MOSS BROS. SS19
CAMPAIGN The campaign Return To Form was a 
callback to a trend of double breasted suit. 
Therefore, I designed a campaign that merges Moss Bros. heritage and a modern day fashion. Juxtaposing archive images with contemporary shoot and positioning everything in frames was 
a great way to display two eras coming together 
in a classic way.